Since its first boutique launch in Marseilles in 1999, SPORT b. collection had been very well received among the youngsters. Catering for the vibrant modern lifestyles, the SPORT b. collection was launched with a totally new design and packaging in 2007.

SPORT b. not only inherits the simplicity brand identity, its comfy touch and functionality are nicely preserved. On top, the collection is further infused with various fashionable design elements, exquisite details from the agnès b. mainlines (FEMME & HOMME) and undergoes high quality material treatments.

By expanding into a full range of collection, customers are aspired to enjoy premium apparels in flexible mix and match. Standing out from the mainlines, free-standing SPORT b. boutiques were opened to provide an extraordinary shopping experience. Implementing the sharing idea of Agnès , Agnès’ choice of film and music posters and photos are casually displayed on walls. SPORT b. and music are indivisible!